PaidToFree

30 AI prompts for small business owners (copy and paste)

Ready-to-use prompts for ChatGPT, Claude or Gemini: customer emails, payment reminders, review replies, social posts, website copy and planning. Fill in the brackets and go.

By PaidToFree · · 8 min read

AI assistants like ChatGPT, Claude and Gemini can take a lot of writing off your plate, but vague requests get vague answers. These prompts are written to get usable results the first time.

Each one works in any assistant. Press Copy, paste it in, and replace everything in [square brackets] with your details.

The habit that makes every prompt better

Before the prompts, one habit. AI gives much better answers when it knows who you are, who you're talking to, and what "good" looks like. Whenever you can, add:

  • Context. What your business does and who your customers are.
  • Tone. Friendly, formal, short, warm, no jargon.
  • Length. "Under 100 words" or "three bullet points".
  • An example. Paste something you've written before that you liked.

And if the first answer isn't right, don't start over. Reply with what to change: "shorter", "less salesy", "sound more like me".

You can also start any conversation with this, and the AI will ask what it needs:

Before you answer, ask me up to five questions about my business, my customers and the result I want. Then do the task.

Customer emails

1. Reply to a new enquiry

I run [business type] in [location]. A potential customer emailed asking: "[paste their message]". Write a friendly, helpful reply under 150 words that answers their question, mentions [key selling point], and ends by suggesting a next step: [book a call / visit / get a quote].

2. Follow up on a quote with no reply

I sent a quote for [job] to [customer name] [number] days ago and haven't heard back. Write a short, polite follow-up email that checks they received it, offers to answer questions, and doesn't sound pushy. Under 80 words.

3. Apologise for a delay

Write an apology email to [customer name]. Their [order / job] is delayed by [time] because [honest reason]. Take responsibility, give the new date, and offer [something small, if appropriate]. Warm and direct, no corporate language.

4. Say no to a discount request, politely

A customer asked for a [percentage]% discount on [product or service]. I don't want to discount, but I want to keep them happy. Write a friendly reply that explains the value they're getting and offers [an alternative, e.g. a smaller package or payment in instalments].

5. Welcome a new client

Write a welcome email for a new client of my [business type]. Thank them, explain what happens next in 3 short steps: [step 1], [step 2], [step 3], and tell them how to reach me. Friendly and reassuring.

Getting paid

Pair these with a clear invoice. Our free invoice generator makes one in a couple of minutes.

6. Friendly payment reminder

Write a friendly reminder to [client name] that invoice [number] for [amount] was due on [date]. Assume it's an oversight. Include how to pay: [payment details]. Under 80 words.

7. Second reminder, a little firmer

Invoice [number] for [amount] is now [number] days overdue and my first reminder got no reply. Write a polite but firm follow-up that states the amount and due date, asks for payment by [new date], and asks them to tell me if there's a problem with the invoice.

8. Final notice

Write a final notice for invoice [number], [amount], now [number] days overdue after two reminders. Stay professional and calm. State that if payment isn't received by [date], I will [next step, e.g. pause work / pass it to a collection service]. No threats beyond that.

9. Clear payment terms for my invoices

Write short, clear payment terms for the bottom of my invoices. I'm a [business type]. Payment is due within [number] days by [payment methods]. Mention [late fee policy, if any]. Plain English, no more than three sentences.

Reviews

Make leaving a review one tap with a Google review QR code on your counter or receipts.

10. Ask for a review by text or WhatsApp

Write a short WhatsApp message asking [customer name] for a Google review after [what we did for them]. Thank them, make it personal, include this link: [review link]. Under 50 words, no pressure.

11. Reply to a positive review

Write a reply to this Google review of my [business type]: "[paste review]". Thank them by name, mention one specific thing they said, and keep it under 60 words. Don't sound like a template.

12. Reply to a negative review

Write a calm, professional reply to this negative Google review: "[paste review]". What actually happened: [your side, briefly]. Acknowledge their experience, don't argue in public, and invite them to contact me at [email or phone] to put it right. Under 90 words.

Social media and marketing

13. A week of social posts

Create 5 social media posts for my [business type] in [location] for [Instagram / Facebook / LinkedIn]. Mix: one tip, one behind-the-scenes, one customer story, one offer, one question to encourage replies. Include a short caption for each and suggest a photo I could take.

14. Turn a customer story into a post

Here's what happened with a recent customer: [describe the problem, what you did, the result]. Turn it into a short social media post that tells the story in a relatable way, without sounding like an advert. Keep the customer anonymous unless I say otherwise.

15. Announce an offer

Write a short announcement for [offer] at my [business type], valid until [date]. Make it clear who it's for, what they get, and how to claim it. Give me three versions: social post, email subject line plus 3-sentence email, and a sign for my shop window.

16. Google Business Profile update

Write a Google Business Profile post for my [business type] in [location] about [news, offer or recent work]. Under 150 words, include one clear call to action, and mention the area we serve naturally.

17. Caption for a photo

Write 3 caption options for a photo of [describe the photo] for my [business type]'s Instagram. One fun, one informative, one short. Suggest 5 relevant hashtags, including local ones for [location].

18. Monthly email newsletter

Draft a short monthly email newsletter for customers of my [business type]. Include: one useful tip about [topic], one piece of news: [news], and one offer or reminder: [offer]. Friendly tone, under 250 words, with a subject line.

Website and SEO

These pair well with our small business SEO checklist.

19. Draft a service page

Write a service page for [service] offered by my [business type] in [location]. Include: a clear heading, who it's for, what's included, how pricing works ([pricing details]), why choose us ([real reasons]), and a short FAQ with 4 questions customers actually ask. Plain, helpful language, no hype.

20. Title and meta description

Write 3 options for a page title (under 60 characters) and meta description (under 155 characters) for my page about [service] in [location]. Put the service and place near the start. Make people want to click.

21. FAQs from real customer questions

Here are questions customers often ask me: [list questions]. Write clear, honest answers of 2 to 4 sentences each, for the FAQ section of my website. My business: [short description].

22. Improve an existing page

Here is the text of a page on my website: [paste text]. Suggest improvements so it's clearer for customers and more likely to show up for searches like [search terms]. Point out anything confusing, missing or repetitive, then give me a rewritten version.

23. Find local search ideas

I run [business type] in [location]. List 20 things potential customers might type into Google when looking for what I offer, including questions and local searches. Group them by what the person is trying to do.

Planning and admin

24. Sanity-check my prices

I charge [price] for [service] in [location]. My costs per job are about [costs] and it takes [time]. Help me work out my profit per hour, and list questions I should ask myself before deciding whether to raise my prices.

25. Compare my offer with competitors

Here's what three competitors offer and charge: [paste details]. Here's mine: [details]. Summarise the differences in a table, and suggest two ways I could stand out without cutting my price.

26. Plan my week

Here's everything on my plate this week: [list tasks, deadlines and appointments]. I have about [number] hours of working time. Help me prioritise and turn it into a realistic day-by-day plan, flagging anything I should delegate or drop.

27. Write a job ad

Write a job ad for a [role] at my [business type] in [location]. Hours: [hours]. Pay: [pay]. Main tasks: [tasks]. The kind of person we want: [qualities]. Make it honest and appealing, under 250 words, with how to apply.

28. Write a simple process document

Turn these rough notes into a clear step-by-step checklist that a new team member could follow: [paste notes on how you do a task]. Number the steps and add a short "common mistakes" section.

29. Summarise a meeting or call

Here are my notes from a call with [client or supplier]: [paste notes]. Summarise the key decisions, list action points with who is doing what and by when, and draft a short follow-up email confirming them.

30. Explain a document in plain English

Explain this clause from a [contract / terms / letter] in plain English: [paste text]. Tell me what it means for me in practice and what questions I might want to ask about it. I understand this isn't legal advice.

A few cautions

  • Check everything. AI can state wrong facts, numbers and rules confidently. Always check prices, dates, tax and legal points yourself.
  • Keep private data out. Don't paste customers' personal details, passwords or bank information into an AI tool. Use placeholders like [customer name] instead.
  • Make it sound like you. Edit the result so it matches how you actually talk. Customers notice generic text.